ADVERTISING ON GOOGLE ADWORDS AND BING ADS

There are several types of advertising on Google and Bing search networks, each tailored to different goals. If you need to attract your first clients while minimizing costs and are not in a rush, search advertising is the most effective option. On average, businesses using search ads see a 25-30% increase in customer engagement.

If your goal is to build brand recognition, media advertising is essential. When set up correctly, media ads can boost brand awareness by up to 80%. Additionally, such campaigns enhance trust in your product and overall brand image, making them a powerful tool for long-term growth.

Properly set up search advertising ensures maximum effectiveness. Optimized ads can boost engagement by 50-70%, while poorly configured ones may lead to 30-40% irrelevant traffic. Targeting specific regions, genders, ages, and interests increases conversion rates by 20-30% and minimizes wasted spend by up to 35%, driving business growth efficiently

By setting site goals correctly, you can identify which key phrases generate leads, boost sales, or waste the budget. Some phrases deliver conversions in just 3-5 clicks, while others may fail even after 200 clicks. Proper ad optimization reduces costs or increases calls and sales within the same budget.