ADVERTISING ON GOOGLE ADWORDS AND BING ADS

There are several types of advertising on Google and Bing search networks, and the goals of this advertising are different. If you need first clients, so that you spend less money, but the speed of attraction is not important, then advertising in search will work best of all. If your goal is to become a recognizable brand, then you need media advertising. When set up correctly, media ads can also increase confidence in your product and brand in general.

In search advertising, it is important to choose the right audience, choose the right set of words, without unnecessary common phrases – only essential ones. It is also important to clear out all the garbage that may come in search results. When setting up, you can specify region, gender, age, users interests and many other very important search settings.

If you correctly set goals on the site, you can not only receive a report which key phrases worked the best, but also clearly understand which of the phrases brought appeals (Leads), which worked the best for sales (Conversions), and which simply wasted the budget.

Herewith, certain phrases can bring conversions from just 3-5 clicks, and some phrases won`t bring you a client from even 200 clicks. Thus, after being optimized, an ads lets reduce your expenses on promotion, or receive more calls and sales for the previous budget.