For those who do not understand what the Keyword Research (semantic core) is, I will tell you in more detail. The basis of any keyword research in the semantic core is the requests of users on the Internet to which we must answer, help them find exactly your service or your product.
The popularity of your project will directly depend on how fully you can describe the semantic core of words, as well as how accurately you understand and set the goals of your business. That`s what we are going to discuss below.
Why compose a semantic core of keywords for a website and what cores are there?
There are two main types of sites on the Internet that need to build a semantic core:
- Information sites (for them, information requests are primarily collected)
- Commercial sites (they usually collect commercial and information requests)
If you need to build a semantic core for an informational site
Informational sites are: blogs, portals, news sites and all those where people get information. Typically, these sites make money from advertising and have a very large audience.
For informational sites, it is necessary to push off low-competitive non-commercial requests in their work. Such requests will bring more people to your site, writing fewer articles and, as a result, you will spend less money on promotion and advertising. Information requests can also be described in groups.
If you need to build a semantic core for a commercial site
Commercial sites are those that sell a service or product. When building a semantic core for a commercial site, online store or storefront, it is necessary to collect both types of queries. First of all, it is better to use commercial ones, since when they get into the TOP, they will give the bulk of sales. Texts with non-commercial requests will gather an additional audience.
Online store promotion usually takes longer time and more expensive, and traffic is lower. But in promoting commercial topics, for example, an online store, the costs will begin to pay off much faster, after the first 6 months of work, and the first sales can come after 2-3 months of promotion. When it comes to news sites, it can take years for them to collect enough articles. The payback period is different for everyone.
What to keep in mind when building the semantic core?
When building the semantic core, it is necessary to take into account the specifics of the topic and understand your target audience. You always need to soberly assess the prospects for sales and their number.
I will give a couple of examples of an assessment:
Let’s say you have a children’s clothing store, and your target audience is very wide, since mothers, grandmothers and even sometimes fathers can look for children’s clothes. Such a large audience can lead to a lot of sales, but the average bill from such sales will not be very high.
Now let’s imagine that you are selling fur coats, the cost of which can reach up to 20,000 euros, and from one sale you will get, let’s say, more than 50% of the profit. Imagine how cool? Now let’s think soberly and to estimate the number of sales, just think within the area of your city, estimate how many people could give that kind of money for one product in your city, and how many people are not from megacities. This is not just an expensive product, it needs to be monitored, and soon this product may deteriorate.
In the expensive segment, it is rather difficult to estimate how many sales you will get, but the payback of such products will also be high. I would also like to note that people who can spend such an impressive amount of money on a fur coat, not often sit on the Internet, there will be more onlookers who can only dream of such an expensive product. Contextual advertising for the sale of fur coats will most likely be just a waste of money.
Both in topics with a wide audience, and in those where the audience is small, a specialist is needed, who can:
- build as full semantic core as possible,
- evaluate promising queries,
- split the semantic core into clusters (divide it into groups),
- give you a list of requests suitable for writing texts,
- give recommendations on the structure and writing of texts for different types of site pages,
- suggest writing texts under his supervision.
The cost of building a semantic core
The cost of building a semantic core will totally depend on the size of the site, the range, and the complexity of the subject matter.
In order to determine the cost of compilation, it is necessary:
- give the address of the site for which the semantic core will be collected,
- if there is no site, then it is necessary to draw up a site structure and a list of services by which the site will be promoted.
The Semantic Core and Keyword Research of the site is usually offered in two types
- The core where all requests are stored and ineffective ones are eliminated. But at the same time, competition is calculated already at the stage of writing texts. This kind of semantic core is divided into groups (clustering and cleaning are being performed). The price of such a service is usually about $300-$500, sometimes it can be higher than $1000 – it all depends on the size of the semantic core and the time spent on bringing it to life.
- The semantic core for a site where only those queries are selected for which you can quickly enter the TOP of search engines. Usually, these are low-frequency queries or high-frequency ones with the quantity of words starting from 4. The cost of compiling such a semantic core is $1000 – $2500.
Why it is important to build and use the Semantic Core (SC) and do Keyword Research
When the site is just starting to work, many do not understand why they should build the semantic core, as the site is moving a little bit anyway? Here you need to understand that you need a system to promote your site. If there are more than 100 texts on the site, then you will simply get confused in the queries that have already been used and those that need to be written.
It is also very important to understand that not all phrases that we often use in everyday life are often used by users on the Internet. In everyday life, there may be a request for “children’s entertainment center”, but it was necessary to promote this organization, first of all, on the request “where to celebrate a child’s birthday in New York?”. Why is this so, you ask?
The answer is simple – only the second request shows what the client is really puzzled about, and we can give a specific answer to him, indicating the place where the entertainment center is located. The answer will be something like, “Are you asking where to celebrate a child’s birthday? Celebrate your birthday in our entertainment center, in the city of New York”. It is not necessary for a person to offer all services; it is better to describe each service with the correct queries, and the search engine will take the visitor from the search to the desired page by itself.
Semantic core based on competitors
One of the newer types of semantic core collection will be collection of queries based on competitor sites. You give us a list of your competitors, and we look at which requests they are in the top, and select the best requests.
Now I have this service bundled with the collection of SC as a bonus, by which we can expand the semantic core. You can also order the SC building based on your competitors` service separatel.
If you need a specialist in building SCs, then you just have to contact me, and I will answer all your separately.
